da qu meaning in Chinese
达曲
Examples
- Yanghe da qu , produced by yanghe group , is one of the eight famous brands of old liqueur in china
洋河集团生产的洋河大曲系中国老牌八大名酒之一，目前在市场营销方面遇到一些问题。 - Yourhe da qu is one of the eight mayor famous brand of wines of china ' s old brand . several generations of people succeeded the millennium technology and made the wine with the high qualify chinese sorghum as leaven , and incorporate the modern science technology , form the unique style . yourhe da qu once received by consume warmly welcome and created the brilliant achievement . but since stepping into market economy , it pass by a lot detours . especially in the strategic respect of the brand , which exist some questions about cognition unclear , analysis fuzzily , orientation unadvisedly and so on . the paper will analyse through consumer and trade , find out about brand importance of strategy . and especially excavate one ' s own brand resources through the analysis of one ' s own brand , proceed with brand orientate and orientate and then , establish yourhe da qu ' s brand new image
洋河大曲是中国老牌八大名酒，系传承千年工艺，以优质高粱为原料，以大火曲为发酵剂，并融入现代科学技术，形成了独特的风格，一度深受消费者的欢迎，曾创造过辉煌的业绩，但步入市场经济以来，走过许多的弯路，特别是在品牌战略方面，存在认识不清，分析模糊，定位不准等问题，本论文将通过消费者分析、行业分析来了解品牌战略的重要性，特别是通过自己品牌的分析来挖掘自己的品牌资源，了解自己品牌的优势和劣势，进行品牌定位和再定位，树立洋河大曲品牌新形象。